In 2010, Raja Sankar, a Director at Cognizant, embarked on a profound journey away from corporate success to pursue a deeper purpose: organic farming. His search led him to an 8-acre coconut farm in Pollachi, Tamil Nadu, where he committed to fully organic practices from day one. Despite an immediate 50% drop in yield, Raja's resolve never wavered. Through patience and dedication, nurturing the land with vermicompost and natural manure, the farm recovered. By the third year, his trees once again produced 40,000 chemical-free, organic coconuts annually, showcasing the power of sustainable agriculture. This commitment to purity at the root level became the cornerstone of what would become Purva Naturals.
Despite the triumphant return of a healthy yield, the market failed to recognize the premium value of Raja’s organic coconuts. Conventional oil mills offered no special price, leaving Raja with a dilemma. He decided to create the value himself by producing pure coconut oil. Dissatisfied with standard expellers and the ethical concerns of traditional bullock-driven ghanis, Raja collaborated with close friend and mechanical engineer, Ravi. Together, they meticulously designed a proprietary slow-moving cold-press rotor. This innovative technology ensures oil extraction never exceeds 50°C, preserving vital nutrients, natural aroma, and the inherent purity of the oil. This FSSAI-certified process became the heart of Purva Naturals, distinguishing our premium cold-pressed oils.
From this innovative beginning, Purva Naturals expanded beyond cold-pressed coconut oil. Inspired by organic farming pioneer G. Nammalwar, Raja diligently began sourcing organic sesame and groundnuts from a network of trusted, like-minded farmers. This commitment ensures that every bottle of Purva oil — be it cold-pressed sesame oil or cold-pressed groundnut oil — is derived from chemical-free, ethically grown ingredients. Even through initial challenges and financial struggles for the parent company, Sriram Foods, Raja steadfastly refused to compromise on quality. His full devotion to the vision of bringing back real food, honest farming, and authentic, unadulterated oils to Indian homes remains unwavering.
Today, Purva Naturals continues to produce up to 10,000 liters of pure, cold-pressed oils monthly, adhering strictly to the gentle extraction process that respects both ingredient and environment. Our "farm to bottle" philosophy guarantees traceability, quality, and an unwavering promise of purity. With growing demand from health-conscious consumers who value authentic, natural nourishment, Purva Naturals is now readily available via eCommerce. We invite you to experience the difference that passion, purpose, and purity make. Purva Naturals is more than just oil; it’s a return to wholesome roots, a tribute to the earth, and a promise of uncompromising quality for your family.
